Alacra Links is web-based code that allows you to quickly add hyperlinks to your web pages that will point to a variety of additional content. These links can point to other web services available to your users, publicly available information on the web, or to the Alacra warehouse of premium databases. Premium content may be purchased from Alacra on a subscription or transactional basis. Transactional purchases may be done via credit card or monthly invoicing.

Alacra Links draws on the Alacra Concordance Database which links together the meta data from over 100 different databases. When a user clicks a ticker on your page, a request is made to Alacra to provide the available links for that company. Using our concordance system and the configuration for your company, a customized set of links is presented to the user. These links have the correct company identifier substituted into them to allow users to jump right to the appropriate information rather than having to re-enter the company name on another site.

With Alacra Links, the hyperlinks that are presented to the user can be completely customized for your application – even customized to a specific page within your application. You choose the links that are to appear.

Alacra can deliver links with or without requiring a password. Having a password protects your proprietary links from promiscuous usage. It also allows you to permission links for specific users. For example, perhaps only a small percentage of the users of your site should be entitled for a high-cost database. With Alacra Links, only those users will see that link.

Alacra Links can work with a variety of company identifiers. These may be standard identifiers such as SEDOL or the ids used by the major content vendors. Alacra can even concord your proprietary identifiers.

Alacra Links works on an ASP model and may be accessed over the public internet using HTTP or SHTTP. Delivery format is flexible. By default, links are provided in HTML format for direct presentation to the user. This format may be customized for your specific product. Alacra Links can also be delivered in XML, allowing you to perform your own formatting. The simplest way to add Alacra Links to your site is to use the Alacra tools provided for client-side implementation.